We provide an outsourced & consolidated account management service for breweries, allowing retailers to save time and reduce duplication of effort. We work on a local, regional and national…
Cecile Simpson has worked in the Brewing Industry for more than a decade – the last 6 years as a Business Consultant, specialising in the off-trade. In this time she has worked with more than 10 breweries, helping them to develop their brands and ranges, and grow their business with the retail sector.
Previously, she worked as the Sales and Marketing Manager for Saltaire Brewery in West Yorkshire for 5 years, continuing on a Consultancy basis, and still works with them today.
"We used to think of the retail channel as a bit of an ‘add on’ to our cask business, but our bottle sales now make up more than 30% of our production and are a profitable area. Cecile has worked tirelessly to ensure that our beers are on the shelves in all the supermarkets and keeps us updated on what the retailers are looking for as well as any new trends in the market."
"Offering a consolidated account management service allows buyers to save time by being able to ‘cover-off’ more suppliers in one meeting. This, coupled with Cecile’s background knowledge of the sector, have been a real bonus, as she approaches things from a ‘category perspective.’ She attends meetings ‘armed’ with the latest sales data analysis and offers solutions rather than problems!"
"I didn’t have a clue how much to charge the retailers for our beers. I didn’t want to go too high and risk losing the business, but couldn’t afford to make a loss! Cecile gave me advice on what margin would be expected and also pushed us to change our packaging – it was definitely worth it!"
"We didn’t even know who to contact and had tried calling to get a meeting with no joy. Cecile advised us on product range and took our products in to show the buyers. After a few tweaks – we were listed and selling nicely."