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BREWERY NATIONAL ACCOUNT MANAGEMENT

We provide an outsourced & consolidated account management service for breweries, allowing retailers to save time and reduce duplication of effort. We work on a local, regional and national…

BREWERY NATIONAL ACCOUNT MANAGEMENT

We provide an outsourced & consolidated account management service for breweries, allowing retailers to save time and reduce duplication of effort. We work on a local, regional and national basis and have developed strong relationships with the major retailers over the past ten years, allowing us to best present your products to buyers and discuss future opportunities.

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RANGE DEVELOPMENT AND RETAIL GAP ANALYSIS

Using our knowledge of the various retailer ranges, we can help you decide on the most relevant lines to take to each retailer. We keep up to date with market trends…

RANGE DEVELOPMENT AND RETAIL GAP ANALYSIS

Using our knowledge of the various retailer ranges, we can help you decide on the most relevant lines to take to each retailer. We keep up to date with market trends and developments as well as ‘what the buyers are looking for’ to help with NPD. We can analyse what each retailer is currently stocking in your category, and advise you of any gaps in the range.

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BRANDING, LABELLING AND PACKAGING

How your product stands out on shelf, can be the difference between success and failure, no matter how good the contents of the pack! Good branding is essential…

BRANDING, LABELLING AND PACKAGING

How your product stands out on shelf, can be the difference between success and failure, no matter how good the contents of the pack! Good branding is essential to set your products apart from the competition. We can offer advice on developing new and updating old branding and packaging, as well as preparing a ‘brief’ for design agencies.

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ANALYSIS OF RETAILER EPOS DATA FOR FORECASTING & PRODUCTION PLANNING

We can gather and analyse all the available EPOS data from each of the retailers. This allows us to gauge the effectiveness of promotional and marketing activity…

ANALYSIS OF RETAILER EPOS DATA FOR FORECASTING & PRODUCTION PLANNING

We can gather and analyse all the available EPOS data from each of the retailers. This allows us to gauge the effectiveness of promotional and marketing activity, and can assist in forecasting volumes both on and off promotion, to use in production planning. It also facilitates strategic and promotional planning, and allows us to view seasonal variations in sales.

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PRICING, COST ANALYSIS AND PROMOTIONAL PLANNING

Our experience enables us to offer comprehensive guidance on optimum pricing taking into account required retail margins and production costs.

PRICING, COST ANALYSIS AND PROMOTIONAL PLANNING

Our experience enables us to offer comprehensive guidance on optimum pricing taking into account required retail margins and production costs. Promoting your products encourages product trial and aims to increase volume sales. We can develop annual promotional plans for each retailer to maximise brand exposure and optimise limited promotional spend.

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BESPOKE ‘RETAIL READY’ AND BRAND SUPPORT WORKSHOPS

In order to make sure that you are fully prepared for supplying your products to the supermarkets, we can offer bespoke workshops.

BESPOKE ‘RETAIL READY’ AND BRAND SUPPORT WORKSHOPS

In order to make sure that you are fully prepared for supplying your products to the supermarkets, we can offer bespoke workshops. These can include elements on identifying and targeting your customers, your brand ‘voice’, technical requirements, packaging, pricing, logistics and overall brand ‘polish’. We can then suggest the next steps on your retail journey, including when and how to contact the retailers.

About Us

Cecile Simpson has worked in the Brewing Industry for more than a decade –  the last 6 years as a Business Consultant, specialising in the off-trade.  In this time she has worked with more than 10 breweries, helping them to develop their brands and ranges, and grow their business with the retail sector.

Previously, she worked as the Sales and Marketing Manager for Saltaire Brewery in West Yorkshire for 5 years, continuing on a Consultancy basis, and still works with them today.

Testimonials